Russell James - Raw Food - Raw Food Diet
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8

Jun

2011

Why I’d Like You To Choose Your Own Price For My eBooks

Saved in:-   General,Raw Food Diet & Excercise


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I’m releasing my inner-hippy.

And it feels good…

I was recently inspired by Tad Hargraves of marketingforhippies.com to think about offering my eBooks on a ‘pay what you can afford’ system.

When I asked, on my Facebook page, if you thought it was a good idea I was really energised by the positive comments on there.

And I know that when I get that physical feeling – that unmistakable energy in my body – it’s something that excites me and is something that I explore further.

Someone then suggested I check out Brian Johnson’s website as he does exactly the same thing. I wrote to Brian and said that I felt inspired to follow his example, and here we are…I’m now offering a sliding scale pricing for my eBooks.

The idea is this…

I want to create community, so that the people that can afford to pay the full price do, and if cash is tight someone who really wants to get my recipes can pay a lower price – still getting to change the lives of themselves and their families.

I’m also fascinated by this idea of ‘paying it forward’.

I told you I was releasing my inner-hippy :)

My sense was that the system would even itself out if I put my trust in anyone who visits my website. And also put my trust in the universal laws of energy exchange.

To my delight it seems to be working out perfectly. The best thing is that I get nice comments on orders too, from people saying that they can now afford something that was previously unavailable to them.

Some people have even written to me to say they paid the lower price and will pay ‘the rest’ when they can afford to. That’s not what I want. Even when you pay the lowest price you’re good to go. Feeling like you owe me anything is the opposite of where I want our exchange to be.

All the while people that can afford to pay full price are actually doing that.

Just makes me feel all warm and fuzzy.

I offer the full set at a big discount than it would be to buy them all separately, which is my way of paying it forward so that someone paying full price gets a great deal. I honestly believe they’re worth that top price.

Then there’s 2 more price points below that which allow someone to choose a level that matches his or her means and resources.

It’s an honour to be in a position to be able to build a business this way and be part of all this good energy exchange.

It’s one sexy Universe out there.

I shot a little video on my eBook page where I talk about this at my current favourite place to get out in nature.

Click here to take a look.

If you want to see how neat nature is, check this out.




  • Rlynn71

    I was one of the people that loved your heart for doing this. I am currently out of work and this is a blessing like you would not believe!

  • http://www.therawtarian.com Laura-Jane the Rawtarian

    If only everyone released their inner-hippy. The world would be a better place. :)

  • Jerrilynne

    Thank you so much, Russell, for your kind generosity.  I have been wanting your books for a long time, now, but could not afford them.  This is really a blessing. 

  • The Debsp

    I would like to reiterate what Rlynn71 has posted below.  I too am out of work and this is truly a blessing!  Thank you so much for this, Russell.

  • http://www.meamoeba.com FawnM

    My inner hippy loves your inner hippy–this is a fantastically generous idea. And a great way to get more people “groovin” with raw :) Nice job, Russell!

  • guest

    Thank you!! I”m a student and trying to go raw on a budget – I really appreciate the price points. So generous of you!

  • Pingback: Affordable Raw Food – Pay What You Can Afford eBooks | Chic Vegan

  • Tanya

    Wow, I was very impressed by your gesture Russell. Ive been eyeing your books for sometime now and was weighing up if I should buy the e-books or not but after finding out about your inner-hippy idea I bought the books for the full price and very happy with the decision:)

  • http://www.therawchef.com Russell James

    Thank you so much for being part of that community I was talking about – I know all the people that can only afford $10 really appreciate everyone that makes this possible, as I do.

  • Guest

    As someone who has suffered from psoriasis and been on disability for years, I can honestly say I have drooled over these books since a friend first told me of them. I really appreciate that I was able to buy them at a discount, as this was the only way I would be able to. Thank you so much Russell, your act of kindness is very appreciated!

  • Anonymous

    Russell,

    I found your site a few days ago and have just purchased your raw recipe Ebook bundle. I want to praise you for the special deal you’re offering right now. When I was healthier and working I would easily have purchased the books for $50 and recognized that as a good deal already, but I have spent the last 4 years on disability due to stage 4 endometriosis which, until recently, left me in horrendous 24-7-365 pain and contemplating suicide. I didn’t want to be doped up on heavy narcotics that barely took the edge off – I wanted to be healthy and happy. After 2 failed surgeries (and with the support of my awesome friends and family) and my kick-ass research abilities (if I do say so myself :) I found a great surgeon who knew what he was doing and had a 3rd surgery that helped a lot, but my illness is still incurable and agressive, so though I’m doing better than I was I’m still in rough shape. I knew a change in lifestyle (particularly diet and exercise) was the key, but as I am already a strict vegan I was looking for a more natural, whole foods approach and discovered raw foods. I’ve only just started and it will be a while before I’m off disability on back on my own 2 feet, but I know I can eventually cure myself of this horrible illness that has plagued me since I was 18 (I’m 30 now).

    Sorry for the long ramble, but the point is with disability I can barely afford the kind of fresh, organic produce and raw natural foods I need, so purchasing raw “uncook” books on top of that is practically impossible. There are a lot of awesome free resources online, but getting the sort of amazing recipes you offer in your books is next to impossible. So I want to say thank-you, thank-you, thank-you – I never thought I’d be at a point in my life where I was having to count every penny, but it makes you realize what’s important and that there are people out there like you who love and live what they do and really just want to help others like myself to live better lives. You made my month! Keep up the good work!!!!!

    Kelly Buffam, Ottawa, Canada

  • http://www.therawchef.com Russell James

    Thanks so much for sharing, Kelly.  And for your kind comments :)

  • http://twitter.com/stefed stef

    Thank you so much for your genorosity!!!

  • Hannah

    This makes me truly believe in kindness. I keep trying to convince people to try raw food but no one believes that it can be delicious and affordable! Thanks for giving me the cance to show them :)

  • Tiggervan81

    u rock Russell..and thanks for all of your kindness…I am excited to try some of these recipes occasionally!  Bless you and your family…tc 

  • Jo

    You are an amazing chef, but an incredible human being in first place. You   really care for people’s life and health. Iam sure that, with this amazing offer that comes certainly from the heart, nowhere else, you’ll be gifted and gifted in your personnal and professionnal life. 
    Thank you so much!
    As a student, my money is not so abundant,
    Thank you Russell,
    Namaste,
    God bless you,
    I wish you well
    Joh

  • Elizabeth

    Thank you for your generosity!  I was able to purchase your recipes due to this.  Here’s to vibrant health!  Blessings to you.

  • http://www.therawchef.com Russell James

    Thanks, Elizabeth.  I hope you enjoy the recipes.

  • Michellegaber

    Thank you to your inner Hippie !! I am in much gratitude all of your kindness. These ebooks will be a huge tool for me to get healthy enough to start our  family.  I trying so hard to save for IVF and every little bit helps !!  I am also saving to afford your online or DVD classes  ;). 

  • http://www.therawchef.com Russell James

    Wonderful!  Thanks for taking the time to comment – I hope you enjoy the eBooks :)

  • Sabrina Butkera

    Thank you so much for your kindness! Right now we’re a one-income family and on a tight budget; I don’t have much money for cook/uncookbooks, but I’m trying to transition us to a high raw diet. I was so excited to be able to afford your e-books!

  • http://www.therawchef.com Russell James

    Thanks, Sabrina – I hope you enjoy them.